Top 5 Reasons why Investing in Android Apps Development Actually Makes Sense

The changing browsing behavior of people from desktops to smart-phones has pushed the need to provide convenient and useful browsing experience to the users through mobile apps. Keeping in mind the significance that mobile applications hold in current business landscape, it only makes sense to get one built for your business. With a dedicated mobile app, businesses can create brand awareness and loyalty amongst their existing, as well as potential customers.

Today, mobile devices are powered by multiple operating systems. However, the critical question that needs to be answered is what platform should be chosen for developing your app? According to Statista, it is not just the staggering number of apps on the Google Play Store; it is the huge user base of this OS that makes this platform an enticing option amongst developers.

Mentioned below are some strong reasons why we believe developers should develop apps for Android devices first before trying their luck on any other platform:

1. Portability: Since, Android apps are developed using Java programming language, they can be ported easily to different operating systems like Blackberry, Symbian and chrome. Quite expectedly, Microsoft has also pronounced that it will offer an easy technique to port Android apps to Windows 10 devices.
2.   Improved security: Google’s move of rolling out major security fixes in the year 2012 has contributed significantly to the overall security of the Android platform. The platform has been reinforced with address space layout customization, which prevents malware attack.
3. Ease of customization: There is a lot of scope for customization in Android app development. No matter the kind of business you are into, android can accommodate all your requirements. Whether you wish to have a tool for managing a sales team or for getting real time updates; you can invest in an android app and get it developed as per your specific needs.
4. Profitability: When it comes to market share Android has been successful in capturing a huge market share as compared to its counterparts. It is thus an economically viable option to utilize the platform that would maximize your chances of success.
5. Open-source: Android being an open source platform is available free of cost. Additionally, it allows an endless number of customization to the existing functionality. This is one of the major reasons why this platform remains the ideal choice of both giant and budding smart phone manufacturers.

So, Android App development is the way to go if you wish to turn your sporadic ideas into your entrepreneurial dreams.

Avail App Development Services to Engage Increase the Customer Base of Your Business

Whether you own a small, medium or big business, going mobile has become imperative for businesses. Your customers and prospects are constantly accessing the internet while on the go. It is now imperative that your business considers mobilising key IT applications. Today, businesses have benefitted tremendously by providing their users with access to applications via their mobile internet devices. So, if you haven’t yet leveraged upon this standard online interaction tool for your business, you are perhaps missing out on the opportunities.

However, it is important to understand that an actual mobile strategy involves much more than a mobile-friendly website.In fact, businesses have realized the significance of having their own dedicated mobile app by availing app development services. Why not understand the real advantages of creating a dedicated mobile app for your business and you’re sure to find the answer:

•  Boosts Interest:With a dedicated mobile app, you will be able to showcase your products and services to your prospects and customers. This draws customer’sattention to check out your updates on a regular basis. 
• Augments Engagement:With a dedicated mobile app, you can lure your customers with offers and discounts in real time. To tailor your schemes and offers and to make them more attractive, you can use their location and profile details. 
• Offers support: Catering to a customer support request usually seems to be annoying. However, with an appropriate app that can provide instructions, it isn’t much difficult to provide support and win approval. An app that makes it easy for customers to connect with your products and services easily will make them happier and contended.
• Aids Promotion: By designing an app and creating an offer, you will be able to notify your customer’s through the app and lure them to your store. This is an effective and easy way to promote your business, allowing you to reap the benefits.
•   Ease of Usage: With an appropriate application that is developed using a good strategy and clear vision, your user’s can enjoy a fuss-free experience.

These are some of the essential reasons why you should consider creating a dedicated mobile app for your business. However, if you wish to incorporate certain special features in the app, you would require engaging the services of a company offering custom app development services. Getting a customized mobile app developed for your business can help you stay competitive while increase the productivity. 

Help Businesses Earn Incredible Revenues by Indulging in iPad Application Development

Known for bringing out ground breaking products, Apple has an alcove line of followers. One such product that has created waves in the market is the iPad. iPad is a device with astonishing and unlimited features and functionalities. Adorned with a virtual keyboard, touch screen, high quality resolution along with connectivity to Wi-Fi and many more features, iPad has become a device to look out for.

As a matter of fact, an iPad or a tablet is of no use without applications. Today, with the growing users of iPad, the demand for iPad applications has seen a steep rise. Consequently, many companies offering app development for iPads have popped up so as to cater to the diverse and exclusive requirements of iPad customers.

Have a look at some of the essential considerations that can help you thrive in your venture of creating iPad apps:

• Customer Base: One of the most important considerations that you need to take care of is your customers. Since, different customers have different requirements, it is important to keep the customer base in mind before plunging in to application development for iPad’s. While there are users who prefer gaming apps, there are others that prefer utility apps. However, enterprise is the biggest consumer as they require apps that offer operational efficiency. 
• Inbuilt Features: iPad has several distinct inbuilt features, which iPad developers should be aware of before they get into iPad app development. Since, an iPad has larger display as compared to regular phones; developers face the challenge of creating apps that function perfectly on large screens. It thus becomes all the more important for the developers to understand the functionalities before venturing into app development for iPad’s. 
• Multi-featured app: Businesses that use iPad apps require apps with ingenious features and functionalities that can augment their business performance. Developers should create apps while keeping in mind the sharing features of iPad. They should not create apps that just fill the vast space. This will ensure a great UI, as well as smooth navigation. 
• Development: It is very important to be conversant with Xcode, Objective-C, SWIFT etc and other latest tools before getting into development of iPad applications. It is equally important to do ample research about the latest trends, customer' preferences, etc. to ensure that your time, money and effort do not get wasted.  

So, if you too are willing to carve a niche for yourself in the arena of iPad app development, make sure you keep the aforesaid points in mind.

Provide Value to Your Client’s Using Smartphone Application Development

Today’s technology driven era has seen upsurge in the usage of smartphones and tablets ever than before. According to a recent research report around 1.2 billion smartphones are estimated to enter the market in the coming year. As a result, projects related to smartphone app development will outnumber the native PC projects. Smart entrepreneurs are thus incorporating mobile app development as an integral aspect of their digital marketing strategy. 

So, if you’re on the hedge regarding mobile app development, consider the following advantages before you jump on the bandwagon: 

Increased Accessibility: Since, today’s customers are more mobile than ever, a mobile app can give them the power to connect with your brand at any point of time and place. For customers who are on the go, mobile apps are a great way to get connected with them.

• Reinforced branding: To provide your users with exceptional user experience, it is essential to provide your customers with a well-designed app that can strengthen your bond with them. From aesthetics to functionality, every aspect of your mobile app is an opportunity to augment the user’s admiration of your brand.
• Repeat Business: The mobile app you provide to your business can provide you with higher sell-through and repeat business. Since, your app can provide notifications about special discounts and offers; they are likely to bring back customers who have already had good experience with your brand.
• Better Social Marketing Opportunities: Most mobile apps interact with users using platforms such as Facebook and Twitter. Many a times users log into these apps through their social media accounts. This can expose a new set of audience to your brand when you choose to share your purchase via these social networks
• Push Notifications: Mobile apps allow you to send push notifications to users. This would allow you to connect directly with users. These notifications pop up like text messages and notify the users that there’s something new and impressive worth checking out.

Mobile apps are there to stay for several years to come. In fact, they offer great prospects for businesses looking for cutting-edge digital marketing solutions. With an easy-to-use and user-friendly interface, business owners can keep their customers informed about the happenings in the business with their mobile apps in the most effective way. Additionally, with the penetration of the mobile devices, you can leverage mobile apps for brand positioning and image building. So, create value for your clients by leveraging smartphone app development.

Important Considerations for Choosing a Mobile Application Development Platform

Mobile applications have drastically changed the way businesses develop, deliver and handle processes and communication. So, if you have recognized mobile applications as a key element of your marketing strategy then you surely must be pondering over selecting the right mobile application development platform that can efficiently address the unique needs of your business.

This article points out certain essential considerations, which one need to be aware of while choosing the right mobile application platform:

Your Target Audience: When it comes to selecting an appropriate app development platform, your target audience is undoubtedly one of the most essential decisive factors.

Financial Factor: Fiscal factor is an equally important thing to look for when it comes to selection of an appropriate mobile platform. It is essential to find out in advance, whether a particular application development platform is worth the investment you have made. Make sure you select the one which would have the ability to monetize your apps.

Flexible Development Approach: Choosing a particular development approach i.e. native, web or hybrid for apps, requires giving due consideration to several parameters application functionality, budget etc. Since, every approach has its own set of benefits and limitations, finding the one that best addresses the need of your business is indeed challenging.

While no single approach provides an integrated solution, a flexible solution that harnesses the benefits provided by each is dire need of the hour.

Security Issues: When choosing an app development platform, it is important to ensure that it provides robust security and authentication framework. Such features include on-device encryption, offline authentication, secure client/server communication, access control and others that will synchronize your existing infrastructure while maneuver your brand away from humiliation and legal actions.

Integration with Back-end and Cloud-based Systems: Mobile apps are connected to a variety of existing back-end and cloud-based systems that are account for an organization's core processes, databases, authentication and security mechanisms. Leveraging an approach that supports the rapid integration of a Mobile application development company’s public clouds, private clouds and back-end applications, can help reduce the cost of development, time to market and maintenance efforts.

The current mobile landscape calls for being standardized. However, with the ongoing disintegration of devices and no dominant leader in the market, companies must accommodate their apps to an array of operating systems. A vendor who provides a support framework that fits your service level agreements (SLAs) and can quickly adapt to new environments, is someone you should look out for.

Quick Guide to Hiring a Suitable Mobile App Development Company

Are you planning to hire a mobile apps development company and are unsure of where to begin? No doubt, you can find hundreds of mobile app developers with a simple Google or LinkedIn search, but none of those leads will matter unless they can provide exactly what your business needs. Here are some useful tips to help you hire the most suitable mobile app development company for your project.

Build an Accurate Job Description

Make sure you get the job description right. A description that says Hiring Mobile App Developers’ is way more effective than ‘looking for a development company that can also code a mobile app.’

Ask Yourself the Following Questions 

• How long do you need the services of the mobile apps development firm for? 

• What coding languages must the developer know? 

• How much development experience should the professionals have? 

• Are there any specific traits that the mobile app developer should possess? 

Interview like a Pro

Most potential employers end up asking the wrong questions while interviewing potential app developers. Ask the right questions so you can get the right answers.

• What were your responsibilities on your former projects? 

• What types of apps have you built using which languages?

• Ask specific technical questions to ensure they don’t cheat code from other apps. 

• Take some time to test their skills. This can prevent inexperienced and unqualified applicants from sneaking in through the hiring process. 

Check their References

You must verify the references because no appointment is complete without this necessary step. The references have the power to reveal more about your potential candidate than five telephonic interviews. Building a mobile app is a time-consuming and expensive venture, and if you don’t hire the right app developer that task may turn into a nightmare. So it is imperative that you have detailed knowledge about who you’re bringing on board.

Offer Reasonable Compensation

Pricing models for mobile app developers tend to vary greatly. Freelance developers may work on hourly basis and charge anything from $50 an hour to $200 an hour, depending on your project and the developer’s skill level. However, it is wiser to hire a full suite Mobile Apps Development Company that will not only help you develop your app but will also maintain and market it post launch. They offer quality and open communication, just what every client deserves. If an arrangement like this is what you need, check out mobile apps development services by Apps Genies, your one-stop destination for app design and development.

Non-Functional App Modules Determining the Success of Your Apps

“Design Must be More than Just Pretty.”

Yes, it should but now we must begin to expand our own definition of user experience beyond the users’ experience with the digital product. User experience should focus on the overall person and his personality compatibility with the product. We must concentrate on how technology can create a holistic experience that ties the points that lead a user to come in contact to improve not only the ROI of the marketing efforts but also employee performance. 

UX is not just wireframes, interface, and technology or usability experience alone. Today, this term has evolved to include the holistic experience around software products as well as the brands and environment. 

 User experience design & experience design are blending together since artifacts and environments are witnessing more and more integrations. This user experience involves both online as well as the offline experiences than span across physical, digital and service-centric interactions. These interactions should be driven by data and must focus on the users, implying that the design team must coordinate with a research team and that the designers should make decisions based on the results of the research team (user needs), instead of using their own judgment on what looks aesthetically pleasing.

This holds significance, especially for Mobile Apps Development Company where a key factor in design process is the understanding of user-centric needs and wants. Think of the diverse set of users who shall rely on the mobile app you are developing. Cater to the different demands of those users. 

For instance, if you are creating an app to deploy all of your sales materials to channel sales reps, the marketing coordinator persona for updating documents should be able to delete older versions or replace them with recent versions.

The next module is the data and how it factors into making the right design decisions. Consider key performance indicators of the business and how meeting results can be factored into each interaction. Every stage of design is a progressive step towards meeting those objectives being adequately measured. However, app development firms must make sure their design teams are different from research teams. Designers who pose as improvised researchers can cause false impressions and lead to wrong results, which in turn affect the outcome and impact of the app. While they go hand in hand, design and research are distinct practices that require different specialties and backgrounds.

So, now you know how important it is to hire a professional mobile apps development company that has distinct departments for design, research, development and marketing. A good business doesn’t just require a good-looking application, it also deserves the best functional and non-functional modules (performance levels, usability, security, availability and reliability) originating from the best research and development teams in an app development agency.