Friday, 8 July 2016

Non-Functional App Modules Determining the Success of Your Apps

Design Must be More than Just Pretty.”

Yes, it should but now we must begin to expand our own definition of user experience beyond the users’ experience with the digital product. User experience should focus on the overall person and his personality compatibility with the product. We must concentrate on how technology can create a holistic experience that ties the points that lead a user to come in contact to improve not only the ROI of the marketing efforts but also employee performance. 

UX is not just wireframes, interface, and technology or usability experience alone. Today, this term has evolved to include the holistic experience around software products as well as the brands and environment. 
 User experience design & experience design are blending together since artifacts and environments are witnessing more and more integrations. This user experience involves both online as well as the offline experiences than span across physical, digital and service-centric interactions. These interactions should be driven by data and must focus on the users, implying that the design team must coordinate with a research team and that the designers should make decisions based on the results of the research team (user needs), instead of using their own judgment on what looks aesthetically pleasing.

This holds significance, especially for Mobile Apps Development Company where a key factor in design process is the understanding of user-centric needs and wants. Think of the diverse set of users who shall rely on the mobile app you are developing. Cater to the different demands of those users. 

For instance, if you are creating an app to deploy all of your sales materials to channel sales reps, the marketing coordinator persona for updating documents should be able to delete older versions or replace them with recent versions.

The next module is the data and how it factors into making the right design decisions. Consider key performance indicators of the business and how meeting results can be factored into each interaction. Every stage of design is a progressive step towards meeting those objectives being adequately measured. However, app development firms must make sure their design teams are different from research teams. Designers who pose as improvised researchers can cause false impressions and lead to wrong results, which in turn affect the outcome and impact of the app. While they go hand in hand, design and research are distinct practices that require different specialties and backgrounds.

So, now you know how important it is to hire a professional mobile apps development company that has distinct departments for design, research, development and marketing. A good business doesn’t just require a good-looking application, it also deserves the best functional and non-functional modules (performance levels, usability, security, availability and reliability) originating from the best research and development teams in an app development agency.

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